Super Bowl Commercials 2020: How much do ads cost, watch and preview best commercials to air on TV


The Super Bowl is the crown jewel of American sports and very often breaks records as the most watched sporting event in US history. As a result, commercials receive an inordinate amount of exposure and are highly criticized in the public eye. Some are funny, some are emotional, and some feature The Clydesdales. Here is what you need to know and watch for with regards to commercials during Super Bowl LIV on February 2.

When is the Super Bowl and how can I watch it?

Super Bowl LIV is scheduled to kickoff at 6:30 p.m. ET on Sunday, February 2, but pregame coverage begins at 1:00 p.m. ET on FOX.

  • Date: Sunday, February 2, 2020
  • Time: 6:30 p.m. ET
  • Location: Hard Rock Stadium in Miami Gardens, Florida
  • TV Channel: FOX
  • TV Announcers: Joe Buck, Troy Aikman, Erin Andrews, Chris Myers and Mike Pereira

What companies are expected to air commercials this year?

FOX has prepared and sold 77 national ad slots for Super Bowl LIV. As has become tradition in recent years, however, companies are releasing commercials prior to the Super Bowl and plan to re-air them on the day of the game. Here is a list of the known companies that have released ads for this year’s Super Bowl:

Facebook, Snickers, Pop-Tarts, Procter & Gamble, Michael Bloomberg, Donald Trump and more are also expected to air commercials.

How much does it cost to advertise during the Super Bowl?

By November, FOX had already sold out its advertising slots for as much as $5.6 million for each 30-second ad slot. All but one ad sold for more than $5 million and the total sales figures are estimated to top $400 million. CBS charged a record average of $5.25 million for 30-second ad slots in 2019, at which point the average price of a Super Bowl commercial had nearly doubled in just a decade. Dating all the way back to the first Super Bowl in 1967, the average price of an advertisement was anywhere from $37,500 to $42,500. 

Check here for a complete year-by-year list of the cost to advertise at the Super Bowl.

What was the most watched Super Bowl of all time?

The most watched Super Bowl of all time was Super Bowl XLIX in 2015 between the Patriots and Seahawks, recording 144.44 million viewers. Super Bowl LIII in 2019, however, recorded one of the smallest numbers in recent memory and didn’t even finish in the top 10 of most-watched Super Bowls with only 98.2 million.

And what will you eat while watching?

Hopefully, you’ve planned out your menu. But if not, we have a massive list of great ideas for Super Bowl snacks, party food, and more.

More on Super Bowl LIV

Davis and White lead U.S. Figure Skating Hall of Fame class

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COLORADO SPRINGS, Colo. — Olympic ice dance champions Meryl Davis and Charlie White, former world champion Kimmie Meissner and Olympic coach Kathy Casey will be inducted into the U.S. Figure Skating Hall of Fame in January.

Davis and White captured gold at the 2014 Sochi Games after taking silver four years earlier in Vancouver. They remain the only ice dance team to win five consecutive Grand Prix finals, and their six straight U.S. championships are a record.

Meissner won the world championship in 2006, when she finished sixth at the Turin Olympics at the age of 16. She later won Four Continents and the 2007 national title, and now is coaching rising junior Mia Eckels.

Casey spent more than five decades in coaching and helped to pioneer biochemanics in helping skaters with their jumping. Among her students was two-time U.S. champion Scott Davis, who participated in the 1994 Lillehammer Olympics.

Caroline Wozniacki to retire after Australian Open

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Former No. 1 and 2018 Australian Open champion Caroline Wozniacki will retire from professional tennis after competing in Melbourne next year.

The 29-year-old from Denmark wrote in an Instagram post on Friday that she wants to start a family with her husband, former NBA player David Lee, and work to raise awareness about rheumatoid arthritis.

Wozniacki said her decision to stop playing “has nothing to do with my health.” She announced in October 2018 that she has rheumatoid arthritis, an autoimmune condition that can cause pain and swelling in the wrist and other joints.

“I’ve always told myself, when the time comes, that there are things away from tennis that I want to do more, then it’s time to be done,” Wozniacki wrote. “In recent months, I’ve realized that there is a lot more in life that I’d like to accomplish off the court.”

She is currently ranked No. 37 after going 20-15 without a singles title in 2019.

Coached for much of her career by her father, Piotr, a former professional soccer player, Wozniacki used tremendous court coverage – she ran in the New York City Marathon – and uncanny ability to get back shot after shot from opponents in a counter-punching style to win 30 WTA titles, including the season-ending tour championships in 2017.

She also reached three Grand Slam finals.

At just 19, Wozniacki was the runner-up to Kim Clijsters at the 2009 U.S. Open, then again was the runner-up at Flushing Meadows in 2014 to her good friend Serena Williams.

Wozniacki claimed her first major championship in her third such final, and 43rd appearance in a Grand Slam tournament, at last year’s Australian Open. She beat Simona Halep in a three-set final to return to the top of the rankings after a six-year absence, a record.

As someone who had played so well, for so long, without ever quite claiming one of her sport’s most important trophies until then, Wozniacki was thrilled to set aside all of the questions about whether she ever would win a major title.

She has earned more than $35 million in prize money – along with millions more in endorsements – and owns a win-loss record of 630-262. She spent 71 weeks at No. 1 in the WTA rankings and competed in three Olympics, carrying the flag for Denmark at the opening ceremony for the 2016 Rio de Janeiro Games.

“I’ve accomplished everything I could ever dream of on the court,” she wrote.

The Australian Open begins on Jan. 20.