Super Bowl commercials 2023: Watch the best ads set to air for Super Bowl LVII

By Annie CoryFeb 10, 2023, 10:40 AM EST

The clock is ticking, and not much time remains until the Kansas City Chiefs and Philadelphia Eagles duel it out in the desert for the title of “Super Bowl Champion.” But even if your favorite team isn’t taking the field on Sunday, you’re sure to be entertained by the lineup of commercials set to hit the screen.

The highest-watched Super Bowl of all time, Super Bowl XLIX, grabbed the attention of 114.44 viewers on NBC, making it no surprise that the average 30-second ad last season was sold for about $7 million. Last year’s commercials were ones to remember. Some tugged at the hearts strings like Toyota’s “Start Your Impossible” while others brought the humor like Amazon’s “Mind Reader” starring Scarlett Johansson.

This year, companies are expected once again to impress, with many of the ads for Super Bowl LVII already being revealed. See below for a sneak peek of the Super Bowl commercials set to hit the screen for the big game.

Fanduel: Kick of Destiny feat. Rob Gronkowski

From championships to commercials, it wouldn’t be a Super Bowl Sunday without Gronk making an appearance. Rather than catching a pass, however, the tight end is now tasked with making the “Kick of Destiny.”

PopCorners feat. Jessie from Breaking Bad

Over a decade later, Breaking Bad is still breaking into televisions nationwide. In this nostalgic ad, Walt, Jesse and Tuco make a comeback with PopCorners that has fans going crazy.

Rakuten: Cher is back

Some icons never die. That certainly is the case with the character “Cher” in the classic film Clueless. The yellow and plaid return as Alicia Silverstone goes back to high school to talk saving money with Rakuten.

The Busch Guide: Cold and Smooth Survival Skills

Make sure to have your tissues handy when Sarah McLachlan sings her timeless song “Angel.”

Squarespace: Backstage with Adam Driver

How many Adam Drivers can you fit into one commercial? Find out in this ad that shows us just how many personalities Driver can take on as he shows up in Duplicity style.

Bud Light feat. Miles Teller

America can’t get enough Miles Teller. After he went viral for his dance moves in Top Gun: Maverick, he breaks them back out with his wife Keleigh Teller for the Super Bowl while sipping on a Bud Light.

Avocados from Mexico feat. Anna Faris

Ever wonder when the first avocado was discovered? You’re about to find out, as Anna Faris takes us back to the Garden of Eden in this dramatic history lesson.

Pringles feat. Meghan Trainor

Do not get your hand stuck in a Pringles can. That’s what we learned with last year’s viral commercial for Super Bowl 2022. Apparently, Meghan Trainor didn’t get the memo.

Pepsi Zero feat. Ben Stiller and Steve Martin

Two comedy classics in Ben Stiller and Steve Martin take to the screen to share the love and admiration they have for each other — or is it just acting?

Budweiser: Six Degrees of Bud

“Six degrees of Kevin Bacon” takes on a new form in this heartwarming Super Bowl commercial, sharing the message that all people are really just a “six pack” away from each other.

Michelob ULTRA

Legends collide in this action-packed advertisement, as 23-time Grand Slam champion Serena Williams and “Succession” star Brian Cox take part in an eventful round of golf. Other notable names grace the screen, such as Miami Heat’s Jimmy Butler, Los Angeles Sparks’ Nneka Ogwumike, World Cup champion Alex Morgan and NFL quarterback-turned-broadcaster Tony Romo.

Heineken 0.0 feat. Paul Rudd

Ant-Man fans are gearing up for the Ant-Man and the Wasp: Quantumania release not too far from now. To get everyone excited, Heineken teamed up with Paul Rudd to show everyone that you can save the day, alcohol free.

T-Mobile: New year. New neighbor. feat. John Travolta

Travolta’s still got it. Try not to sing along to T-Mobile’s rendition of “Summer Nights” as the Grease star makes a return to screens nationwide.

DraftKings feat. Kevin Hart

Looking to throw an epic Super Bowl party? It’ll be hard to top this one that features Kevin Hart, David Ortiz, Ludacris, Emmitt Smith and Tony Hawk, among others.

TurboTax: Dancer

Dance like no one’s watching. Only, everyone will be watching when this electric dancer takes the floor during Super Bowl LVII.

When is the Super Bowl 2023?

Date: Sunday, February 12
Time: 6:30 p.m. ET
TV Network: Fox

Coaches and players of the contending teams made their first appearance in the southwest at Super Bowl Opening Night, which took place at the Footprint Center in downtown Phoenix on Feb. 6.

Click here for everything you need to know about Super Bowl 2023

Who is performing at the halftime show at Super Bowl 2023?

International superstar and entrepreneur Rihanna is set to headline the halftime show at Super Bowl LVIII. Her performance will follow an ensemble showing from a lineup of L.A. legends at Super Bowl LVII last February that included Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

Super Bowl squares 2023: Explanation, how to play, rules and printable template

By Kyle LynchFeb 12, 2023, 12:00 PM EST

Star quarterbacks Patrick Mahomes and Jalen Hurts are set to go head-to-head today, Super Bowl Sunday, when the Kansas City Chiefs take on the Philadelphia Eagles in Super Bowl LVII.

Even if you’re home watching on the couch, you can still get in on the action by filling out your squares, which has become a Super Bowl tradition.

What are Super Bowl squares and what is the format?

A board features 10 rows and 10 columns, adding up to 100 squares total. One of the teams is assigned the rows, while the other team is assigned the columns.

Each person in the pool then chooses one (or multiple) squares, depending on your pool’s rules. In some pools, squares are randomly assigned, while you may choose your own square in other pools.

After all the squares have been filled, numbers between zero and nine are randomly chosen for each row and column.

How do Super Bowl squares work? How do I win?

Each square has a corresponding row and column number. At the end of each quarter, the player whose two numbers match the end digits of each team’s point total will win.

For example, if the score at the end of the first quarter is Chiefs 13, Eagles 7, the player whose box corresponds with “3” for Kansas City and “7” for Philadelphia would win.

Most pools pay out for the final score at the end of each quarter, for a total of four winners (1st quarter, halftime, 3rd quarter, final score). Some pools pay out for every score throughout the game.

Where can I find a template for Super Bowl squares?

NBC Sports has provided a template below, complete with a 10 by 10 grid. Fans can click here to print this template out to use for their Super Bowl squares.

How can I watch and live stream Super Bowl 2023?

When: Sunday, February 12, 2023
Where: State Farm Stadium in Glendale, Arizona
TV Channel: FOX
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Marry Your Passion With Your Curiosity: Panelists Discuss Building Your Brand in Leadup to Super Bowl LVII

By Alexis DavisFeb 11, 2023, 12:07 PM EST

Fans in every color jersey of the rainbow internationally will tune into Super Bowl LVIII this Sunday. Ahead of the game, NBCU Academy partnered with PNE Showcase and Arizona State University to bring students and professionals an inside look at the people who color outside the lines for the National Football league.

The three powerhouses co-hosted the Building and Being Your Brand seminar in hopes of helping students and other national professionals identify their brand and the best ways to communicate the pillars of their brand to the masses.

There are just under 4,000 people employed by the NFL, which makes for hundreds of job paths within the league. As the panel began, NFL international marketing and player relations manager Emily Wirtz spoke about how her roots in Germany translated into the role she has now.

The first door opened for Wirtz in the NFL was as a digital video editor and producer. Wirtz transparently admitted she did not feel qualified for the job but with an extra push from her father, she decided to still go after the interview.

“My dad told me that even if I do not land the job, it will at least be good interview practice,” Wirtz said.

RELATED: How to watch Super Bowl 2023

Wirtz still thanks her father to this day. Her video supervisor learned she spoke German and instantly recommended her for a role within the NFL’s global expansion. She would go on to execute the first NFL game in Germany. Germany’s first official exposure to American football at the highest level sold out of millions of tickets in three minutes.

“When we are on the way to these international games in London, Germany and Mexico City, the NFL staff, we’re usually on a big bus or van,” Wirtz said. “In the van it’s about 40 of us and we’re literally trying to find a fan in one of the jerseys of all 32 teams. When we see someone we are like Chargers, Rams or whatever the team is! Every international game I’ve been to, all 5, we’ve been able to spot someone in each jersey.”

By showing up as her authentic self, Wirtz was able to leverage her job. All five of the panelists promoted a “helmet-off” approach to the game. This idea promotes getting to know the stories of the players to help advance the game.

Director of NFL college and club social marketing Sana Merchant-Rupani discussed taking on tasks that require you to grow. Before joining the league, Merchant-Rupani worked in digital marketing at Empire State Realty Trust. In the position, she was tasked with creating an Instagram presence for the company.

Merchant-Rupani had no experience with Instagram when taking on this task but it directly led her into her current role.

“You have to marry your passion with your curiosity,” Merchant-Rupani said.

Senior manager of NFL game operations Karley Berry further emphasized Merchant-Rupani’s message by presenting the contrast. Berry posited that if a job is presented to someone and they check off all the job requirements, then the job is not for them.

The entire audience was initially confused by the statement but as Berry went on, she explained you must take a job that will offer you something new and will leave you with an extra skill you did not have going into the position.

Prior to stepping into the game operations realm, Berry took her first step into the football world when she was a recruiting assistant at Penn State University.

Growing up around Nittany Lion football her entire life, she knew the brand of the university’s football team. While in State College, PA, she challenged the recruitment staff to go after men with outstanding character.

“When we would go on home visits, I would make sure to pay attention,” Berry said. Berry wanted to be intentional with her tactics and believed the best players were those that were good people on and off the field.

Merchant-Rupani, Berry and Wirtz all used elements of their personal brand to succeed in their current spaces to get to their dream work destination. This message was passed on to the audience through painting their journey through experiences.

“We all know about Patrick Mahomes. There are other stories,” senior manager of NFL social marketing Jordan Dolbin said.

RELATED: Chiefs Super Bowl history

Dolbin called on storytellers to push their limits. She wanted to ensure she was challenging audience members to go beneath the surface of the performers with the best stat numbers.

She brought up a story she came across during her Super Bowl preparation that was a “where are they now’ approach to telling the stories of all the players that caught interceptions against Maholmes in high school.

“Now, that is the story I will remember when this is all over,” Dolbin said.

Cincinnati Bengals special teamer Trayveon Williams added his experience to the panel, emphasizing exploring his other interests outside of football. He also commended today’s players for the tenacity in their approach to leaving a legacy outside of football.

The panel agreed collectively their main reason for taking time away from all the Super Bowl work obligations and festivities was to provide the representation they did not see while carving out their career paths.

NBCU Academy will be virtually hosting the Next Level Summit on March 22, 2023.

Author’s Note: Alexis Davis is currently in her last semesters in Walter Cronkite’s School of Journalism and Mass Communication at Arizona State University. She received her bachelor’s from North Carolina A&T State University in multimedia journalism in May 2022. Davis is a featured writer for the MEAC conference. Davis also switches between play-by-play announcer, analyst and sideline reporter for the PAC-12 conference’s app. She also hosts a podcast focusing on international basketball players and their fashion experiences called What’s in Your Bag?