Why Antonio Brown is crazy to fight NFL over helmet issue

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Regarding the Mike Silver/Adam Schefter-reported stories Friday about the melodrama surrounding the Oakland receiver—or, I should say, the receiver employed by Oakland who is not currently playing for Oakland—the overriding thought I have is a simple one. The NFL and the NFLPA have teamed up to research helmet safety and helmet technology through exhaustive, independent studies since 2016. All players were told in 2017 they’d have to wear new helmets—league and union-approved—by 2018, with a one-year grandfather period pushing the absolute deadline to don correct helmets to 2019. I did a podcast about the helmet in May, and over the previous seven months talked to 14 players about the helmet issue. Several of the players weren’t crazy about making the change, including 49ers tackle Joe Staley, who’d worn the same model of helmet for 15 years (though it had been updated at least once) and admitted to me he would not have changed unless forced.

“It’s something that needs to be done,” Staley told me last fall, “and I think I’m a perfect case study of why it needs to be done. I wouldn’t have changed my helmet unless they made these rules changes.”

For Brown to be fighting this is just crazy. According to Schefter, Brown had a two-hour grievance hearing Friday with an independent arbitrator, arguing that he should be able to wear a helmet he has been wearing for more than 10 years. (That, in itself, makes the helmet illegal; the NFL mandates that helmets worn for at least 10 years be replaced, regardless of their condition.)

There isn’t much the league and players union agree on without reservation, but the current helmet protocol, the outgrowth of a $60-million investment by NFL owners in 2016 to improve helmet technology and reduce head trauma in players, is one of those things. If Brown wins, he would be the lone player out of 2,016 active and practice-squad players in the NFL this season who would be wearing a helmet—the Schutt Air Advantage, in his case—not approved for use by NFL and NFLPA testers. And this helmet is so old that it’s not even been tested by the league and the union. I’m told unquestionably it would fail any test for helmet safety, as would virtually any helmet not made in the last four or five years.

A few other thoughts on this nutty story:

• Brown has to grow up, or he’s got to get some help. Someone in his life, if anyone has a scintilla of influence over him (and that is in doubt), needs to say to him: The Raiders could void your contract for this behavior, and you’d be out $30.1 million in guaranteed money, and what team would pay you even a fraction of that after? You walked out on the Steelers and then turned into a child on the Raiders and boycotted them too—in the span of nine months!

• The Steelers have to be the happiest team in the league right now. They don’t have a great player, but they do have a sane, undivided training camp.

Jon Gruden has to defend Brown, which he did Saturday night after the Raiders’ preseason win over the Rams. But anyone who knows Gruden knows he’s got to be frustrated over his best offensive weapon being disabled because of the freaky frostbite injury and fuming at Brown being AWOL because the NFL is trying to make football safer for him.

• To be a fly on GM Mike Mayock’s wall. He’s a football purist, and his first season piloting a storied franchise might be sent over a cliff by the weirdest controversy in years that has incredibly little to do with real football.

• Mike Silver’s 20-tweet thread detailing the Brown story Friday was exquisite. Best football thread I’ve seen, full of rich detail and information about the dysfunctional Brown/Raiders/helmet thing. What was great about Silver’s long social screed: It was essentially an 800-word news story, broken in real time on Twitter instead of being broken on NFL.com with a Twitter link to the story. Whatever the reason for doing it that way (NFL.com I’m sure now regrets the loss of traffic on a heavily read story), I found it easy to digest just by scrolling up on my phone. Silver had the helmet stuff solid, and this piece of information that can’t go on in team meetings: “Brown, according to witnesses, typically glances at the screens of several tablets and his smart phone during meetings, distracting himself by engaging in activities which include perusing his bank accounts and ‘liking’ photos on Instagram.” Social media is still the Wild West, but Silver showed you can break news with a story broken into 20 easy bites.

• “Hard Knocks” is either going to show a slice of this Brown story this week, with some real video and team reaction, or it’s Pravda. And I know Ken Rodgers of NFL Films, the curator of this show. He will want to show the real story, very much.

I’ve been around a lot of crazy stories in the NFL in my 35 years covering the league. But the last nine months in the life of Antonio Brown is right up there.


One more thing from Kearse: “The NFL changed the rules to prevent more head injuries and more head contact. But at the end of the day it’s a full-contact sport and guys are kind of making quick decisions, and you want to be able to have a product that’s going to be able to protect you. I think the NFL wants this league to last. They’re going to have to continue to keep digging deeper to improve. It’s an uncontrolled environment where things can happen and for me personally, I want to have the best protecting me out there.”

Someone’s got to get to Brown, and fast.