10 hours that changed the NFL: Inside the Odell Beckham Jr. trade

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The reality is it was probably smart to trade him. That doesn’t, however, make the decision to sign him for $18 million a year less than seven months ago very smart.

So … last week. I believe GM Dave Gettleman thought it was a sign of desperation to reach out and try to scare up offers—that he learned under Ernie Accorsi, who played that kind of game with the Chargers in last-second Eli Manning trade during the 2004 draft. So Gettleman reached out first to only one team before dealing Beckham: Buffalo. When the Antonio Brown deal fell through, Gettleman called Bills GM Brandon Beane wondering if he was so interested in Antonio Brown, how about Beckham? Beane didn’t bite.

Hearing the persistent rumors, Cleveland GM John Dorsey reached out Tuesday morning. No harm, no foul, he figured. That began a back-and-forth over the next 10 hours, approximately, that featured about 12 ideas/offers/counter-offers. The Giants wanted two first-round picks for Beckham, but I believe Gettleman knew that bounty might be tough to get because Beckham had proven himself a difficult player to handle. The Browns discussed some other players. But Gettleman, smarting from the prospect of losing safety Landon Collins in free agency to Washington (still hard to fathom why the Giants didn’t franchise their unquestioned defensive leader, Collins, at $11 million for 2019), had studied one Cleveland player he wanted: the 25th pick in the 2017 draft, versatile if slightly disappointing safety Jabrill Peppers. And at some point during the day, my understanding is Gettleman made it clear that the trade would not get done without Peppers being in it.

That was okay with Cleveland. My read of Peppers—and when I asked a couple AFC people about him in recent days, the view was shared—is that he was a good and aggressive run-defender and okay but not very instinctive or disruptive against the pass. He allowed, per Pro Football Focus metrics, passer ratings of 128.4 and 116.5 in coverage in his first two NFL seasons. If that doesn’t get better, Peppers won’t be a long-term Giant. But in the Giants’ eyes, Peppers could replace Collins, and he’d be the second first-round pick Gettleman wanted. And the Giants had made an iffy pick in the 2018 Supplemental Draft last summer, using their 2019 third-rounder on Western Michigan cornerback Sam Beal. Cleveland’s mid-first-round pick (17th overall), and the former first-rounder in Peppers, and the low third-rounder (95th overall) this year replacing the third-round pick they’d lost … all of that was compensation enough for Gettleman.

So when the deal got to the one and the three and Peppers, Gettleman and Dorsey agreed. By my measure, the Giants got about 80 percent value for Beckham; I’m not as high on Peppers as Gettleman obviously is—or as Gettleman has to be. Gettleman had to decide whether he wanted to leverage the Cleveland offer with other teams. Because Beckham’s stock had been tarnished, it’s doubtful, for example, that he could have fetched better than 17-95-Peppers from the 49ers for picks and/or a player in the next two drafts. The Niners have been sniffing around Beckham for months. But they’re just not a good match right now. The Giants need high picks and/or productive players. The Niners wouldn’t have wanted to trade a high pick this year or next plus rising star defensive tackle DeForest Buckner … and the Giants might not have wanted to settle, say, for next year’s first-rounder and this year’s second-rounder (36th overall) plus a lesser player than Buckner (say safety Jaquiski Tartt). The Giants need help now. So Gettleman took the bird in the hand. He lanced the boil.

In the coming days, or at the NFL meetings in Phoenix, Gettleman will be pressed on why he said, “You don’t give up on talent,” and then he gave up on it. He’ll probably say he didn’t give up on talent—he used Beckham to get more talent, including Peppers and two picks in the first three rounds in a draft stocked on defense, where the Giants are woebegone. Gettleman’s history in Carolina was to build from the inside out, to build his lines first. The Giants now have picks 6, 17, 27, 95 and 108, and even if they pick a quarterback first, New York should pound the defensive side of the ball with at least three or four of those choices.

So now the Giants can approach 2019 and beyond without the distraction of Beckham—but also without his greatness. I do not buy that it’s a great move; I do not buy it’s a bad move. And I can tell you the Giants, absent a strong pitch by Cleveland, would still have Beckham on the team today.

One last Giants-related thing: the Aug. 28, 2018 signing of Beckham to the five-year, $90-million deal. Think back to last August. Beckham had a quiet offseason, mostly, and part of the allure of the Giants job for rookie coach Pat Shurmur was to coach him. If Gettleman did not sign him before the season, the Beckham contract would have been the Sword of Damocles over the Giants’ season. And so the deal got done. Six weeks later, Beckham appeared in the ill-fated ESPN interview alongside Lil Wayne (Non Sequitur of the NFL Season) and questioned Eli Manning’s ability. Josina Anderson asked Beckham, who signed the biggest contract for a receiver ever, and was playing in the media capital of the world, if he was happy. “That’s a tough question,” he said. Strange thing to say, and, inside the Giants and around New York, the answer went over like a fart in St. Patrick’s Cathedral. Shurmur disciplined Beckham. But it didn’t get much better from there—and missing the last month of the season with a quad injury left some in the organization wondering how hurt he was.

Part of me says, “Good luck, Cleveland.” And maybe history will repeat itself and Beckham eventually will be a problem. Maybe he won’t. His best football friend and one of the only people who can tell him when he’s being an idiot, Jarvis Landry, is the leader in the receivers room. His LSU receivers coach (and two-year position coach with the Giants),
Adam Henry, coaches the wideouts in Cleveland. And there’s Freddie Kitchens, the head coach who appears to have some blunt-force trauma to his communications.

Kitchens is the big X factor. Some boom-or-bust players seem like tech stocks at the start of their careers. Patrick Mahomes and Saquon Barkley turned into Apple, John Ross and Reuben Fosterinto AOL. Kitchens, who took over offensive play-calling after Hue Jackson was fired last fall, helped the Browns to a stunning 5-2 finish, making Baker Mayfield look like a fledgling Favre. Kitchens had enough of the Midas Touch to land Cleveland’s head-coaching job. Amazing story. But can he handle being a first-year head coach, and the pressure that comes with coaching an ascending Cinderella, and the play-calling, and handling the incendiary Beckham?

“From a planning standpoint,” Dorsey told me Saturday, “you want to surround a first-year head coach with quality coaches at all levels. I think we’ve done that. Surround him with a strong coaching staff [veteran offensive coordinator Todd Monken, ex-head coach Steve Wilks as defensive coordinator]. And remember: This head coach is very direct, very honest. He’s going to tell it like it is, and he’ll tell Odell like it is. He will hold players accountable. He’ll let players express themselves, as he should do.

“We really like Odell. He’s passionate. He’s competitive. He wants to be great. You can’t have enough of those guys. He’s on time. Everything you hear is he’s a great teammate. We’re thrilled to have him.”

Dorsey has had one heck of a run these last 11 months. He drafted the franchise quarterback (Baker Mayfield) and a long-term very good running back in Nick Chubb; traded for two Pro Bowl receivers (Landry, Beckham); signed the tarnished 2017 NFL rushing champ (Kareem Hunt). Now Dorsey has to be sure his offensive line is good enough, and I’d watch for some fortifications there.

He was in full we-haven’t-done-anything-yet mode when we spoke Saturday, but he knows the expectations, locally and nationally, are through the roof. The Browns are already the Vegas favorites to win the AFC North. Last time they won the division: 30 years ago, in 1989, when Dorsey was a Packers linebacker and Bud Carson coached the Browns.

“You’re never happy till you get to the ultimate goal,” Dorsey said. “Right now we’re a third-place team, 7-8-1, building a team that can compete. That’s all.”

He’s right, technically. But for the first time in 1.5 generations, there’s the weight of expectations on the Browns. Odell Beckham has put them there.

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Why Texans need to trade for Redskins’ Trent Williams now

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Three Things I Think

GREEN BAY, Wis. — Three quick thoughts:

1. I think my everlasting memory of this trip will be watching J.J. Watt steam in from Aaron Rodgers’ left side on a live pass-rush drill (well, full-speed, but no hitting the quarterback in a camp practice) in the Texans-Packers joint practices. He jousted with left tackle David Bakhtiari, dipped to the outside, got half a step on the left tackle, and sprinted at Rodgers. Watt meant it. As did Rodgers, who sprinted up the right side and evaded Watt. First time Watt ever stepped foot in Wisconsin to play pro football (though a practice), and he got emotional about it, and it meant a lot to him. Two Hall of Fame players going at it on a Monday morning in northeast Wisconsin. Loved it.

2. I think the Texans need to trade for Washington left tackle Trent Williams, who is unhappy in Washington and threatening to not play this year. Houston’s time is now. Watt turns 30 this year. So much of this team is in its prime. They could get three or four more years out of Williams, who turns 31 next Monday, and he’d strengthen the only true weak point of this team.

3. I think I marvel at DeAndre Hopkins and found it compelling to just watch him practice in Green Bay. He even dropped a pass over the middle. Consider that last year he became the first receiver since drop stats were kept—at least 13 years—to catch at least 110 balls without a drop. “Why do you think people don’t really know that?” he asked me after practice, a bit annoyed. I don’t know, but I do know Hopkins is the best wideout in football by almost any measure. “There are games, like against Philly last year, when he gets his jersey ripped off,” coach Bill O’Brien said. “Teams are so physical with him. What makes him special is so many plays are contested. People are draped on him, and he comes down with it.” With wideout injuries last year, Houston saw a weird three-man coverage at times on Hopkins, “cut coverage,” O’Brien called it, with a linebacker undercutting him near the line of scrimmage before he would get out in the open field and face two cover guys. I asked Hopkins how he worked on his hands as a kid. Jerry Rice tossed and caught bricks with his dad, a mason. Hopkins: “This is something I haven’t told many people, because it’s embarrassing,” he said. “We always used to catch flies with our hands. I was the only one who could catch ‘em. One-handed, two-handed. I actually studied flies. I’d watch ‘em. How do you catch flies? They fly up. If I can catch that, I can catch anything.”

Why Antonio Brown is crazy to fight NFL over helmet issue

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Regarding the Mike Silver/Adam Schefter-reported stories Friday about the melodrama surrounding the Oakland receiver—or, I should say, the receiver employed by Oakland who is not currently playing for Oakland—the overriding thought I have is a simple one. The NFL and the NFLPA have teamed up to research helmet safety and helmet technology through exhaustive, independent studies since 2016. All players were told in 2017 they’d have to wear new helmets—league and union-approved—by 2018, with a one-year grandfather period pushing the absolute deadline to don correct helmets to 2019. I did a podcast about the helmet in May, and over the previous seven months talked to 14 players about the helmet issue. Several of the players weren’t crazy about making the change, including 49ers tackle Joe Staley, who’d worn the same model of helmet for 15 years (though it had been updated at least once) and admitted to me he would not have changed unless forced.

“It’s something that needs to be done,” Staley told me last fall, “and I think I’m a perfect case study of why it needs to be done. I wouldn’t have changed my helmet unless they made these rules changes.”

For Brown to be fighting this is just crazy. According to Schefter, Brown had a two-hour grievance hearing Friday with an independent arbitrator, arguing that he should be able to wear a helmet he has been wearing for more than 10 years. (That, in itself, makes the helmet illegal; the NFL mandates that helmets worn for at least 10 years be replaced, regardless of their condition.)

There isn’t much the league and players union agree on without reservation, but the current helmet protocol, the outgrowth of a $60-million investment by NFL owners in 2016 to improve helmet technology and reduce head trauma in players, is one of those things. If Brown wins, he would be the lone player out of 2,016 active and practice-squad players in the NFL this season who would be wearing a helmet—the Schutt Air Advantage, in his case—not approved for use by NFL and NFLPA testers. And this helmet is so old that it’s not even been tested by the league and the union. I’m told unquestionably it would fail any test for helmet safety, as would virtually any helmet not made in the last four or five years.

A few other thoughts on this nutty story:

• Brown has to grow up, or he’s got to get some help. Someone in his life, if anyone has a scintilla of influence over him (and that is in doubt), needs to say to him: The Raiders could void your contract for this behavior, and you’d be out $30.1 million in guaranteed money, and what team would pay you even a fraction of that after? You walked out on the Steelers and then turned into a child on the Raiders and boycotted them too—in the span of nine months!

• The Steelers have to be the happiest team in the league right now. They don’t have a great player, but they do have a sane, undivided training camp.

Jon Gruden has to defend Brown, which he did Saturday night after the Raiders’ preseason win over the Rams. But anyone who knows Gruden knows he’s got to be frustrated over his best offensive weapon being disabled because of the freaky frostbite injury and fuming at Brown being AWOL because the NFL is trying to make football safer for him.

• To be a fly on GM Mike Mayock’s wall. He’s a football purist, and his first season piloting a storied franchise might be sent over a cliff by the weirdest controversy in years that has incredibly little to do with real football.

• Mike Silver’s 20-tweet thread detailing the Brown story Friday was exquisite. Best football thread I’ve seen, full of rich detail and information about the dysfunctional Brown/Raiders/helmet thing. What was great about Silver’s long social screed: It was essentially an 800-word news story, broken in real time on Twitter instead of being broken on NFL.com with a Twitter link to the story. Whatever the reason for doing it that way (NFL.com I’m sure now regrets the loss of traffic on a heavily read story), I found it easy to digest just by scrolling up on my phone. Silver had the helmet stuff solid, and this piece of information that can’t go on in team meetings: “Brown, according to witnesses, typically glances at the screens of several tablets and his smart phone during meetings, distracting himself by engaging in activities which include perusing his bank accounts and ‘liking’ photos on Instagram.” Social media is still the Wild West, but Silver showed you can break news with a story broken into 20 easy bites.

• “Hard Knocks” is either going to show a slice of this Brown story this week, with some real video and team reaction, or it’s Pravda. And I know Ken Rodgers of NFL Films, the curator of this show. He will want to show the real story, very much.

I’ve been around a lot of crazy stories in the NFL in my 35 years covering the league. But the last nine months in the life of Antonio Brown is right up there.


One more thing from Kearse: “The NFL changed the rules to prevent more head injuries and more head contact. But at the end of the day it’s a full-contact sport and guys are kind of making quick decisions, and you want to be able to have a product that’s going to be able to protect you. I think the NFL wants this league to last. They’re going to have to continue to keep digging deeper to improve. It’s an uncontrolled environment where things can happen and for me personally, I want to have the best protecting me out there.”

Someone’s got to get to Brown, and fast.