First commercial, Trump Tweets, Gatorade color among Super Bowl LIII props

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Fans watch the Super Bowl for the commercials as much as the game, which also lends itself to Super Bowl props.

For instance, Bud Light is the -105 favorite have a commercial appear first during the telecast at sportsbooks monitored by OddsShark.com. The brewer has a long track record of attention-getting ads, and making a first impression can whet the appetite for something later on in the evening.

Budweiser (+200) is a second favorite on that prop and there might be longshot value on Stella Artois (+550), whose ad will include Jeff Bridges and Sarah Jessica Parker reprising their respective roles from The Big Lebowski and Sex and the City. Michelob Ultra (+550) and Bon & Viv Spiked Seltzer (+550) are also on the board.

The total number of commercials is set at 96, with both the over and under priced at -120. In the car commercial prop, Hyundai (-250) is favored against Mercedes-Benz (+170), but it might be worth playing a hunch since the February 3 game is at Mercedes-Benz Stadium in Atlanta.

Atlanta has also been hit by wintry weather this week, and it’s -140 on the Super Bowl 2019 prop bets on the stadium’s roof being closed against even money for open.

The previous two championship matchups each had over 60 points scored, and the New England Patriots and Los Angeles Rams are certainly capable of trading touchdowns. It is -140 that any scoring drive will consume less game time than however long it will take Gladys Knight to perform The Star-Spangled Banner.

As far as coach props, the over/under is 1.5 on broadcaster references to the relative youthfulness of 33-year-old Rams coach Sean McVay, with the over (-220) favored against the under (+155). Los Angeles is the underdog on the 2019 Super Bowl odds.

There is also a total set for the number of tweets from President Donald Trump’s Twitter account during the big game. Over 6.0 tweets is a -140 favorite with the under an even-money underdog. It is -650 on Trump not attending the game and +375 on him showing up. He did not attend Super Bowl LII in 2018.

A cross-sport bet is whether Houston Rockets star James Harden’s streak of 30-point games – 24 and counting – will end before Super Bowl LIII does, with -120 odds either way. Harden’s next two opponents, the Denver Nuggets and Utah Jazz, have each managed to keep him under 30 at least once this season.

As far as props that pay off postgame are concerned, there is the ever-popular bet on what color liquid the winning coach will be doused in after the game. Clear / water (+220) is a slim favorite over lime / green / yellow (+225), followed by orange (+400), blue (+400), red (+600) and purple (+1000). The Patriots, for what it might be worth, have poured a clear liquid on coach Bill Belichick following each of their four most recent Super Bowl wins.

For more odds information, betting picks and a breakdown of this week’s top sports betting news check out the OddsShark podcast with Jon Campbell and Andrew Avery. Subscribe on iTunes or Spotify or listen to it at OddsShark.libsyn.com.

Cris Collinsworth, Pro Football Focus writers explain how analytics are changing the NFL

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Peter King is on vacation until July 15, and he lined up some guest writers to fill his Monday spot on Football Morning in America. Today, it’s a collaborative effort by Pro Football Focus, the popular football analytics website. To start, here’s PFF Majority Owner and NBC’s Sunday Night Football color analyst Cris Collinsworth.

How data is impacting the landscape of football

When I broadcast my first NFL game during the 1989 season, I had absolutely no idea what to study or how to study. NBC provided me with a handful of newspaper articles, we watched some film at the team facility on Friday before the game, and we interviewed some players and coaches. I took notes, but I didn’t even have a board with the players’ names and numbers on it.

I was thrown into the deep end of the pool. This was going to be the shortest broadcasting career ever. Luckily, I had David Michaels as my producer (yes, Al Michaels’ brother). David had worked for years with Terry Bradshaw, and Terry had created these boards for calling games. The positions were aligned on this board where they would line up on the field. Offense facing defense, back-ups behind starters. All I had to do was fill in the blanks. Once again, my friend Terry was ahead of his time, and David showed me how to use it.

When I think back to those days, it’s pretty comical. Today, I could never read, watch or study all the data that I have available to me. In 2014, I bought controlling interest in Pro Football Focus. At the time we had 60 employees evaluating every player on every play of the NFL season. Now we have nearly 500 employees, providing data to 90 NFL and NCAA teams, multiple television networks and individuals who use it for private purposes. I won’t get into all the details, but if you are a data scientist, mathematician or IT specialist, and you love football, we are hiring.

PFF has already changed the way I think about building a team and play-calling. I can remember a time when everybody thought Andy Reid was crazy for passing 60% of the time. He doesn’t look so crazy now. I remember when running backs were thought to be the most valuable position; now they are considered the easiest to replace based on our WAR (wins above replacement) metric. I think it is fair to say that now very few NFL contracts are negotiated without PFF data being at the heart of the debate. The agent pitches all the positive data about the player, and the team is loaded with all the not so positive data. Some of those negotiating stories are pretty entertaining.

But as much as the data has changed broadcasting, it has changed the game of football even more. “Gut instincts” are no longer good enough. Decisions must be made based on the data. Every year at the NFL Scouting Combine in Indianapolis, PFF meets with nearly every team. I always laugh when somebody starts telling me about “old school” coaches in the league. I won’t mention names, but some of the “old school” coaches have recently blown me away with their knowledge of the data.

I sat in on a meeting with a team that had seven data scientists, mathematicians and IT specialists from Harvard, Stanford and M.I.T. all in the room, and they were loaded with questions that would make your head spin. Luckily, I had the people in the room with the answers. Of course, there are teams that are not quite that sophisticated, and it is getting more and more difficult for them to compete. The data arms race is very real, and it is widening the gap between those who engage, and those who don’t.

The fans are now engaged in the data arms race, as well. Fantasy football had always created a market for data, but since May 2018, when the Supreme Court ruled 6-3 against the Professional and Amateur Sports Protection Act that effectively barred state-authorized sports gambling, a new aspect in the arms race has opened to fans. Whether anyone likes it or not, there is no stopping state-sponsored gambling on football and other sports. We have seen a real spike in our consumer sales of our Edge and Elite products. Some fans just want to know more about their team, others want to be the smartest person at the water cooler, some want to dominate their fantasy league, and others still are writing their own gambling algorithms. Regardless, there is no going back now. Data has changed the game.

 

For more PFF writers’ analysis, read more from this week’s Football Morning in America here

Patriots settle as small favorites on Super Bowl odds 2019

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For all the narratives that can hang off the great Tom Brady and Super Bowl first-timer Jared Goff, two of the big moving parts in the matchup on Super Sunday involve the rushing phase.

The New England Patriots have settled as 2.5-point favorites on the Super Bowl odds 2019 against the Los Angeles Rams with a 56.5-point total at sportsbooks monitored by OddsShark.com in the Super Bowl 53 matchup slated for Mercedes-Benz Stadium in Atlanta on Sunday.

The Bill Belichick- and Brady-led Patriots are 6-2 against the spread in their last eight games as a favorite of 3.0 or fewer points, according to the OddsShark NFL Database, while the Rams are 4-3 straight-up and ATS in their last seven games as an underdog. Interestingly enough, underdogs are 13-4 ATS in the last 17 Super Bowl games.

As so often happens, the last two teams standings are in good health. The biggest exception for New England, whose run defense has been league-average much of the season, is that defensive tackle Malcom Brown (calf) was limited in practice. The Rams claim leading rusher Todd Gurley (left knee inflammation) is 100 per cent after he had only five touches during the NFC championship game two weeks ago.

Backing the Patriots, who are 13-5 SU and 11-7 ATS on the year, involves putting stock in Brady and cohorts’ abundant Super Bowl experience, along with the fact the offense has been at peak form, averaging 38.7 points and 465.7 yards per game over its last three outings.

The Patriots’ offensive line will arguably be the unofficial playoff MVP, collectively, if it contains the Rams’ front four anchored by Aaron Donald, the best defensive lineman in football. If Brady, the subject of many Super Bowl props for Sunday, isn’t disrupted and/or the opposing pass rush is sucking wind after a ball-control drive, the Patriots passing game is lethal.

The Rams, 15-3 SU and 9-7-2 ATS, are new to the tumult of the Super Bowl. However, head coach Sean McVay thrives at creating mismatches, and two of the Rams’ season-long strengths, running out one-back, one-tight end sets and using play-action passes, are not tactics that New England has defended particularly well.

Goff also led five game-winning drives during the season, emerging victorious in quarterback matchups against stars such as Drew Brees, Patrick Mahomes and Russell Wilson (twice).

The total has gone OVER in seven of the Patriots’ last eight games in the playoffs. New England’s last four closely contested playoff games have featured 68, 74, 44 and 62 points.

For more odds information, betting picks and a breakdown of this week’s top sports betting news check out the OddsShark podcast with Jon Campbell and Andrew Avery. Subscribe on iTunes or Spotify or listen to it at OddsShark.libsyn.com.