How a Rolex helped keep the Los Angeles Rams perfect

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LOS ANGELES — When you’re undefeated, you need some luck along the way. The Rams’ luck Sunday was Ty Montgomery, two yards deep in the end zone, choosing to run the ball out—instead of giving the ball to one of the best quarterbacks ever at his 25 with two minutes left, needing just a field goal to win. Montgomery fumbled. Rams recovered. Wisconsin threw a brick through its collective TV set. Game over.

But that’s too simple. This game was actually a vivid illustration why the Rams, at 8-0, sit atop the NFL mountain approaching the midpoint of the NFL’s 99th season. They will have contenders to the throne, contenders from New England and Kansas City and rising New Orleans (8-0 Rams at 6-1 Saints, next Sunday, 4:25 p.m. ET), and maybe even from Minnesota, Carolina, Washington or down the street; the Chargers seem pesky. It’s a good illustration because of Todd Gurley, the friendly guy with the long dreads and skinny wire-framed glasses, who does everything right and fits in on a team with a smart young coach and unassuming young quarterback and a team that plays complementary football.

One tight game, two exemplary plays.

I always look for the plays that explain precisely why teams are what they are, and I found two in the Rams’ locker room after the 29-27 victory.

One: Todd Gurley’s 30-yard touchdown reception in the middle of the third quarter, which looked so ridiculously easy. How does the best back in football, the legit MVP candidate, go untouched out of the backfield, go untouched on a crossing route, and go untouched running all the way for a touchdown?

Two: The “Rolex Play,” Gurley’s 17-yard run with 65 seconds left, the one when he just stopped running and went down at the 4-yard line, much to the chagrin of Vegas and fantasy fiends alike. You’ve got to hear the Rolex story.

So … were you watching Sunday? What a tremendous game in a tremendous setting, the 95-year-old Coliseum with the classic peristyles, with a quarterback certain to go down in history waiting for one more shot to win that never came. And the atmosphere. When the Packers came out of the ancient tunnel where so many of the greats in football history have entered, it sounded like Lambeau West—truly, maybe louder than if this game had been at Lambeau Field. “I didn’t really expect that in L.A., but that crowd was fantastic,” Aaron Rodgers said. Sometimes, you’re witnessing an event that’s just different—and this was just different, and great. I’m sorry we didn’t get to see another classic Rodgers late drive, but that’s football. The dumb Montgomery play—it happens.

But that should not obscure what else we saw in the 29-27 L.A. victory. Namely this: The Rams are not going anywhere. They survived Sunday, but every great team has to survive on days when it’s not at its best, or when the foe is really good. Look back at every champion, and you’ll see a shaky win or two. There is no shame in edging Aaron Rodgers instead of dominating him.

On Sunday, two plays taught us so much about this team. A touchdown and an oddity. Understand those, and you go a long way toward understanding this team.

As the NFL reaches its midpoint, the 8-0 Rams and 7-1 Chiefs are the headliners. They meet three weeks from tonight, in Mexico City. We’ll have time to blow out that story.

First, two plays. I want you to understand the Los Angeles Rams.

The Gurley Touchdown

The Rams have a jillion weapons in the passing game. Gurley is third in targets. Often, he feels first. He’s so good out of the backfield that coach Sean McVay tries to get him the ball in space three or four times a game, and he uses the legal picks that so many teams use. When they work, they’re things of beauty. When they don’t, the ball might be incomplete, or the back might get waylaid coming out of the backfield.

“The key is Higbee,” Gurley told me at his locker after the game. That’s Tyler Higbee, the Rams’ Bavaro-like 255-pound tight end. “Higbee’s a beast.”

On this play, Gurley is split left in the slot, and he runs out just past the line, then does a crosser to the right. The Packers’ precocious inside linebacker, Blake Martinez, spies Gurley and makes a beeline for him. But here comes Higbee. All he wants to do is “accidentally” knock the Gurley cover guy off his course. Higbee puts an “accidental” shoulder into Martinez, and suddenly, Gurley is wide open. Martinez, who would have been hopelessly behind Gurley, now covers Higbee, hoping one of his mates sees the legal pick play.

Somebody get Gurley!

Nobody got Gurley.

McVay, afterward, didn’t want to give away the store, but he did tell me, “That was by design.” Of course it was. So many things the Rams do are by design, ghost-like maneuvers you don’t see clearly but when they’re over, you wonder, “How’d that happen?”

At his locker, Gurley was almost sheepish about it, like his coach. “Their guy [Martinez] was off me a little bit,” Gurley said. “My job is just be patient and then go across, come underneath him. It was wide open. We were practicing this play for probably a month.”

“A month?” I said.

“Yeah,” he said. “Never called it once. Not in a game. Just in practice. In practice, our guys haven’t been able to pick it up, not one time in practice. We’re like, ‘Yeah, this is gonna work.’ “

“You mean the pick part of it?” I said.

“Yup,” he said. “It’s a natural pick. Higbee’s the best. He’s one of the best shift blockers in the league. He does a lot of great stuff that gets unnoticed on this team. He’s our sixth offensive lineman and he’s always doing great job in play action passes, everything. His work does not go unnoticed by his teammates—tell you that.”

The team, the team, the team.

The Rolex Play

So we shouldn’t go crazy in praising a player for getting down in-bounds and giving up a touchdown for the good of the team, when the clock can be run out. We won’t. But it’s worth pointing out because it illustrates a lot about how symphonic this team is, and how the players and coaches listen and learn.

In training camp, McVay works on special plays. Odd plays, plays that might come up once a year or maybe once in 10 years. Or never. In camp, McVay and the staff worked on the play they christened the “Rolex Play.” Meaning this, as McVay told me: “Time is more important than the points. Time means everything there.”

It’s part of the McVay program. Each week, the special teams coach, John Fassel (the ultra-slim man’s nickname is “Bones”), gathers plays from around the league—either good ideas on weird plays, or plays teams messed up by simply not using common sense. “Bones has a meeting every week where we compile situations, try to educate ourselves as coaches and our players on, If this happens, how do we handle it? Rolex was one of those. In Rolex, if we got a first down there, that was one of those get-down-in-bounds situations. As long as we hang onto the ball, they can’t score. But we score, then they get the ball back.”

In the huddle, on third-and-10 with 65 seconds to play, multiple guys said one of three things: “Rolex,” “Get down,” and “Don’t score.” That, as guard Rodger Saffold told me, is a group of players who understand what’s required there, all thinking in unison. Again: It’s not stunningly smart. It’s just sensible, and shows the how unified and well-drilled the team is.

So McVay called the power sweep, pitched to Gurley. Classic power football. And it worked. From the 21, Gurley broke through the line and sprinted toward the goal line. “I could have walked into the end zone,” Gurley said. “But we talked in the huddle about being situationally aware and just getting down and winning the game.”

It almost looked like the Green Bay defensive back, vet Tramon Williams, tried to lift up Gurley and keep him going. Strange, unless you understand the story.

“They want the ball in 12’s hands, of course,” Gurley said. Aaron Rodgers, he means.

A Jared Goff kneeldown, and game over.

I said to Gurley: “You realize every fantasy player who has you on their team is screaming, “Score! Score!”

Players, many of them, hate the fantasy football pollution on the game. Gurley gave me a little bit of a snide look. He said: “They should be happy about all the performances I gave them in the weeks before. They need to be humbled as well.”

So there.

“Lots to like about today,” left tackle Andrew Whitworth said. “Honestly, this game showed a lot about how we’re about team and family before it’s about anything. The most special things the Rams have going on offensively is that some of their best players are really some of the most special people. Jared and Todd. Really, two special human beings as far as their humbleness, their attitudes, really just the way they come in every single day to work as hard as anybody else if not harder. We’re in good hands with those guys.”

They’re in good hands, period. “Teams are testing us now, trying to figure out what to do to beat us, and they’ve got a lot of film to do that,” Whitworth said. “It’s a test for us, but …”

He trailed off. I can complete the sentence.

But they’re passing the test.

Read the rest of Peter King’s Football Morning in America here

NFL quarterback rankings 2023: Chris Simms’ top 40 QB countdown ahead of upcoming NFL season

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While the NFL is a league that is ever-changing, some things are set to stay the same in 2023 — like the revealing of Chris Simms’ top 40 QB countdown.

Last year’s list saw Josh Allen take his place atop the quarterback throne, with Kansas City’s Patrick Mahomes and Los Angeles’ Justin Herbert not far behind at No. 2 and No. 3, respectively. It was, however, Mahomes who would ultimately reign over all NFL quarterbacks at the end of the season, as the 27-year-old collected both the NFL MVP honors and his second Lombardi Trophy.

This NFL offseason, however, has brought some intriguing adjustments that are likely to shake up Simms’ rankings.

While some signal-callers such as Jalen Hurts and Lamar Jackson found their prolonged home with massive contract signings, others will be venturing to a new franchise in search of a fresh start. Aaron Rodgers‘ trade to the New York Jets is unquestionably the most staggering shift, but other quarterbacks on the move such as Derek Carr and Jimmy Garoppolo cannot be forgotten.

RELATED: Mike Florio gives an inside look into the Lamar Jackson deal

And with three of the first four picks in the 2023 NFL Draft being spent on a quarterback, emerging talent will likely turn the tides for some franchises this upcoming season.

See below for Chris Simms’ top 40 QB countdown ahead of the upcoming season. Be sure to subscribe to Chris Simms Unbuttoned for more on the 2023 NFL season as well as an unfiltered look at the NFL featuring player access, unabashed opinion, X&O film breakdown and stories from a life in and around football.

RELATED: Peter King’s latest offseason NFL power rankings

Chris Simms’ 2023 Top 40 QB Countdown:

40. Desmond Ridder (ATL)

39. Sam Howell (WAS)

38. Bryce Young (CAR)

37. CJ Stroud (HOU)

36. Anthony Richardson (IND)

35. Mike White (MIA)

34. Gardner Minshew (IND)

33. Taylor Heinicke (ATL)

32. Jarrett Stidham (DEN)

31. Jordan Love (GB)

30. Davis Mills (HOU)

29. Tyler Huntley (BAL)

28. Andy Dalton (CAR)

27. Sam Darnold (SF)

26. Brock Purdy (SF)

25. Kenny Pickett (PIT)

24. Baker Mayfield (TB)

23. Justin Fields (CHI)

22. Jimmy Garoppolo (LV)

21. Tua Tagovailoa (MIA)

20. Mac Jones (NE)

19. Kyler Murray (AZ)

18. Derek Carr (NO)

17. Jared Goff (DET)

16. Ryan Tannehill (TEN)

15. Geno Smith (SEA)

14. Russell Wilson (DEN)

13. Dak Prescott (DAL)

12. Kirk Cousins (MIN)

11. Daniel Jones (NYG)

10. Matthew Stafford (LAR)

9. Deshaun Watson (CLE)

8. Aaron Rodgers (NYJ)

7. Jalen Hurts (PHI)

6. Trevor Lawrence (JAX)

5. Lamar Jackson (BAL)

4. Justin Herbert (LAC)

3. Josh Allen (BUF)

2. Joe Burrow (CLE)

1. Patrick Mahomes (KC)

2023 NFL Schedule Release: Start time, how to watch, live stream, channel

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With another exciting NFL Draft in the books, teams can now turn their gaze toward the road to Super Bowl LVIII in Las Vegas. The path to Super Bowl glory, however, is about to become abundantly more clear with the 2023 NFL season schedule release.

This year’s NFL season schedule release is nearly here, with the entirety of the 2023 NFL schedule being unveiled on Thursday, May 11 at 8 p.m. ET on both Peacock and NFL Network. See below for everything you need to know for one of the offseason’s most anticipated events.

RELATED: Click here for full analysis on Rounds 1-7 of the 2023 NFL Draft

When will the 2023 NFL season schedule be released?

While all 272 matchups have been known since the conclusion of the 2022 regular season, the order and dates for these games have remained a mystery. The secret is nearly out, however, with every NFL game on the brink of revelation.

The full 2023 NFL schedule will be released on Thursday, May 11 at 8:00 p.m. ET.

How can I watch the 2023 NFL season schedule release?

The 2023 NFL season schedule release will take place Thursday, May 11 on Peacock, NFL Network, NFL.com and the NFL app at 8 p.m. ET.

While the entirety of the schedule will be unveiled at that time, select games have already been and will continue to be released prior to the official event. Ahead of the 2023 NFL season schedule release, the following games will be announced:

Who will play in the 2023 NFL Kickoff game?

The first game of the 2023-24 NFL season will see the reigning Super Bowl champion Kansas City Chiefs take the field in Arrowhead Stadium.

The opponent that will meet Patrick Mahomes and company in Kansas City, however, remains to be revealed.

Which NFL teams have international games in 2023?

While the majority of the matchups set to take place next season have yet to be announced, the league has already revealed which teams will head overseas for international showdowns.

Below is the full list of international NFL games for the 2023-24 season, with three in London, U.K., and two in Frankfurt, Germany.

Falcons vs. Jaguars: Week 4, Oct. 1 at 9:30 a.m. ET | Wembley Stadium in London, U.K.

Jaguars vs. Bills: Week 5, Oct. 8 at 9:30 a.m. ET | Tottenham Hotspur Stadium in London, U.K.

Ravens vs. Titans: Week 6, Oct. 15 at 9:30 a.m. ET | Tottenham Hotspur Stadium in London, U.K.

Dolphins vs. Chiefs: Week 9, Nov. 5 at 9:30 a.m. ET | Frankfurt Stadium in Frankfurt, Germany

Colts vs. Patriots: Week 10, Nov. 12 at 9:30 a.m. ET | Frankfurt Stadium in Frankfurt, Germany

RELATED: NFL’s 2023 international games full of “star power”

When is the Super Bowl and where will it be taking place?

Stars will be shining bright in Las Vegas, Nevada, for Super Bowl LVIII, set to take place on Feb. 11, 2024, at the home of the Raiders in Allegiant Stadium.

This will be the first Super Bowl to ever take place in Las Vegas, which hosted the 2023 Pro Bowl and 2022 NFL Draft.

Be sure to follow ProFootballTalk for the latest news, updates, and storylines about the upcoming NFL season!