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Serena Williams talks fashion, not fouls at Las Vegas event

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LAS VEGAS — Serena Williams talked about her fashion business and her family, but not tennis fouls during a Friday appearance before a business trade group in Las Vegas.

The 23-time Grand Slam champion wasn’t asked about gender equality in sports or an argument she had last weekend with the chair umpire at her U.S. Open finals match in New York during about 25 minutes onstage with Sarah Robb O’Hagan, chief executive of Flywheel Sports, at the National Retail Federation trade show.

Williams, who took no questions from the audience, said previously she felt she had been treated more harshly than a male player would have been for smashing her racket and arguing with match official Carlos Ramos during her straight-set finals loss to Naomi Osaka of Japan on Sept. 8 in New York.

Williams received three code violations and was penalized a point and one game. She was later fined $17,000.

The incident drew a volley of commentary in recent days.

Tennis icon Billie Jean King said she believes tennis applies a double standard to women compared with men, and a similar outburst by a male player would have drawn no repercussions.

A cartoon caricature of Williams appeared in an Australian newspaper drew comparisons to U.S. racial stereotypes of the past.

In Croatia, U.S. Davis Cup team captain Jim Courier said he thought the gender issue had been polarized and, in some ways, politicized.

“It’s been quite the week,” O’Hagan said before steering the conversation away from controversy.

“It isn’t the first time you have had to deal with unfair judgment against you, and yet you have this amazing ability to come back with such courage and grace,” she said.

She drew applause praising Williams for calming a riled-up audience that booed the U.S. Open outcome to refocus the moment on Osaka’s victory.

“I feel it’s really important to stand up for what you believe in,” Williams said, “especially if it can affect the future and affect a lot of people in the future. That’s what it’s all about.”

Williams also was asked about what O’Hagan termed “epic comebacks” during her 20-year tennis career, including having a baby a little more than a year ago.

The tennis star, who has her own fashion line, advised business owners to “really figure out, `What can I do to revamp and bring it back to the top?”‘

“Really, it’s just about having a great team … and rolling up your sleeves and hard work,” Williams said. “I work really, really hard at my game. And then I work super hard at my fashion business. And I’m working incredibly hard at being a mom.”

Djokovic wins a record fourth Shanghai Masters title

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SHANGHAI (AP) Novak Djokovic won a record fourth Shanghai Masters title with a 6-3, 6-4 win over 13th-seeded Borna Coric on Sunday.

The second-seeded Djokovic has won all four Shanghai finals he’s contested in his career (2012, 2013, 2015 and 2018). He previously shared the record of winning three Shanghai titles with Andy Murray.

Djokovic holds an 11-0 overall record in finals played in China, where he also won the Beijing tournament six times and the 2008 year-end Tennis Masters Cup held in Shanghai.

“Maybe I was Chinese in the past life,” said Djokovic, smiling, in explaining impressive record in the country. “I wouldn’t be surprised, to be honest, with the way I feel here and the way I communicate and have relationship with the people.

“It’s all very, very positive, for more than ten years that I have been coming to China. There is something special about this place that makes me feel like at home.”

Djokovic dominated opponents behind his powerful serve, winning all 47 of his service games during the tournament.

“Well, to be honest, I’m not sure whether it has happened ever, you know, that I go through a tournament without dropping one service game,” Djokovic said. “I’m sure that it hasn’t happened too many times if it did. So this was definitely one of the best service weeks that I had in my career.

“But for me serve was always, so to say, a hidden weapon, the shot in the game that is obviously very important, “the” most important. But I always try to use it with an accuracy and efficiency rather than speed and power.”

The Serb offered 13th-seeded Coric one break point in the match, in the sixth game of the second set. Coric, who has yet to win a set against Djokovic in three matches played, sailed a forehand wide to miss out on the rare opportunity.

“It was really tough,” Coric said. “I didn’t know what to do exactly. I thought I was playing actually really well, which is in that moment not good because if I play bad, okay, I know I need to start playing better, need to change something.

“I’m just happy with the whole week. I think it was a really good week for me.”

Djokovic, who has now won four titles this season, will move up one ranking spot to No. 2, pushing Roger Federer back to No. 3.

The victory extended his winning streak to 18 matches, the longest of the season by any male player. Federer and Nadal both had 17-match winning streaks during the year.

Coric, who had his right thigh wrapped throughout the match, saved three match points on his own serve in the ninth game of the second set.

But the Croatian couldn’t prevent Djokovic from snatching the title on a fourth match point in the next game. Djokovic won the final game to love when Coric sailed a backhand long.

Federer battles, Djokovic cruises, del Potro out in Shanghai

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SHANGHAI — Roger Federer was stretched to three sets for a second consecutive match to reach the Shanghai Masters quarterfinals on Thursday. Nevertheless, the top seed insisted he was content with how he’s playing.

Federer defeated Roberto Bautista Agut of Spain 6-3, 2-6, 6-4, a day after being taken the distance by Daniil Medvedev of Russia.

“I’m actually quite happy,” Federer said. “Bautista really had to raise his level of play in that second set to stay with me. I mean, he really caught fire, I thought. I served, I think, 80 percent in that second set and got broken twice.”

Novak Djokovic cruised through his second-round match, but Juan Martin del Potro had to retire after hurting his right knee in a fall.

Federer led Bautista Agut by a set and a service break when he became entangled in a fight that lasted until the second-to-last game of the third set.

Bautista Agut, a finalist here in 2016, finally offered Federer an opening to take control by surrendering his serve in the ninth game of the third set.

Federer will play eighth-seeded Kei Nishikori, a finalist in Tokyo last week, in the quarterfinals. Nishikori ousted Sam Querrey 7-6 (7), 6-4 on Thursday.

Third-seeded Del Potro, who has been playing with a cold throughout the week, was playing Borna Coric when he fell near the end of the first set. Del Potro had the knee wrapped but called it quits after losing the first set 7-5.

Djokovic earned partial revenge when he beat Marco Cecchinato 6-4, 6-0. The only other time the second-seeded Djokovic played Cecchinato was in the French Open quarterfinals, where the Italian upset him in four sets.

A Masters event is a level below a Grand Slam, but Djokovic was rapt to crush Cecchinato.

“I was making him play always an extra shot,” Djokovic said. “I was aggressive when I needed to be. The second set was perfect, really.”

Since Djokovic lost that French Open match to Cecchinato, he’s won 28 of his 30 matches. The Serb is on a 15-match winning streak, which includes title runs at Cincinnati and the U.S. Open. He’s bidding to win a record fourth Shanghai title this week.

He will take on seventh-seeded Kevin Anderson of South Africa, whom he leads 6-1 on head-to-head. Djokovic defeated Anderson in straight sets in the Wimbledon final in July.

Anderson ousted 10th-seeded Stefanos Tsitsipas of Greece 6-4, 7-6 (1).

Fourth-seeded Alexander Zverev of Germany also advanced to the quarterfinals by pasting Alex de Minaur of Australia 6-1, 6-4.

Zverev will play Kyle Edmund after the Briton defeated Nicolas Jarry of Chile 7-6 (5), 6-3.