Paul Levesque, aka “Triple H”, has evolved from one of the top performers of his generation, to a prominent role behind the scenes as the Executive Vice President of Talent, Live Events and Creative for WWE. I had the chance to chat with “HHH” about what he specifically looks for when he’s recruiting new talent, why this past year has been so challenging for NXT and how he presents new talent to Vince McMahon.
(Don’t miss NXT Takeover: Orlando on Saturday, April 1 at 8 p.m. ET Live on WWE Network)
Me: You’ve had an incredible in-ring career; a 14-time world champion. As I look up and down the WrestleMania 33 card I see so many NXT alums and I wonder, what did you learn from your time as a performer that has helped you as an evaluator of talent?
Paul “HHH” Levesque: “Oh man … everything that I’ve learned since I’ve walked through the door. The funny thing for me is that I’ve been in a unique position during my career. I was fascinated early with the behind the scenes and production aspects of the business.
So, shortly after I came to WWE I was in creative conversations with Vince that led to me to being offered to come to production meetings, which I didn’t have to go to. I would get up early on TV days and go to these production meetings that I didn’t need to be a part of. People thought I was crazy, but I wasn’t trying to do anything more than learn. I wanted to learn what they were looking for.
The vision of what the talent thinks they want and what the office thinks they want are sometimes two different things.
I have the unique perspective of having both sides and that allows me to I think look at talent a different way, but to also to be able to say here’s what you need to be able to do. Here’s the way you need to be able to work at it. Here’s the way you need to perceive cameras and how cameras see you. How you put your character out there and how you put your brand out there.
At the end of the day for us, characters are all about charisma. So that’s the thing you’re looking for the most. I see a lot of unbelievable athletes come through the Performance Center; sometimes they have charisma, sometimes they don’t.
I’ve hired a lot [of people] that have charisma, but aren’t necessarily the greatest athletes we saw that week because you just can’t take your eyes off of them.
For example, there’s a guy that I hired in China that everybody on the team who was over there didn’t put this kid on the list and when we went through the list at the end of the day of who we’re going to offer an opportunity to come and train with the WWE I was like, ‘Where’s this kid?’ and everyone was like, ‘You’re kidding, right?’
I was like, ‘No, where is he?’ He was heavy and a Mongolian wrestler, so he’s athletic but he’s heavier and in some ways he’s not anything we would look for, but he worked his butt off. He was always last, but he never quit man. He just went. Some guys would pull up with an injury and they’d go sit out. You could clearly tell that they were just gasping for air and needed to sit for a second. They’d be back ten minutes later.
He gutted through everything and you couldn’t take your eyes off of this guy. He did stuff that was funny, even though he didn’t mean for it to be that way. He was always the center of attention, even when he wasn’t doing anything!
Everyone was against him and I said ‘Is there anybody in this room who didn’t watch this guy the entire day? I’ve heard everyone talk about this guy. Why? He’s the sleeper money in this group.’
So we brought him [to the Performance Center] and there’s not a week goes by that somebody doesn’t send me a clip or a photo of him doing something where there’s 10 or 15 people around him watching. He’s just one of those naturally charismatic people that you can’t put your finger on why.
I look for that more than I look for anything else.
Is he ever going to do a moonsault? Probably not. Is he ever going to be a Shawn Michaels in the ring? I guarantee you he won’t. But, if he loves it, if he works hard and keeps himself straight, he’s probably going to make it and he’s probably going to be good.
That’s the biggest thing to me, the charisma factor.”
You kind of answered my next question, but I’ll ask it anyway. When you’re scouting someone, what do you specifically look for?
“Look, I mean there are other factors as well. I don’t want to make it sound like ‘Oh, look at this guy he has a big personality and forget all of the rest of it.’ Obviously athleticism, the willingness to do this, the desire to work hard, but then there’s leadership qualities that we really look for.
When guys go to a camp, sometimes people watch them and go, ‘You’re just making these people throw-up in garbage can because you’re working them so hard.’ I want to push them to where they’re really outside of their comfort range and then see what they do with it.
It’s really easy to be nice and be the perfect professional when you feel great, but when you’re on the verge of puking in barrel and you’re exhausted and there’s someone barking at you to do more and the guy next to you just fell on you because he’s at the same place you are, do you help pick him up or do you curse at him and go about your own business?
There are differences in how people react to things. I’m looking for leaders. I’m looking for someone that can be a professional. I’m looking for the consummate athlete on all aspects.
It’s not just one thing, but if you ask me the one thing I look for, charisma is king.”
Going back for a second to the guy that you were talking about in China; it seemed as though there was and still is a certain look that a talent needs in order to reach a certain level of success in WWE. Now, obviously there have been exceptions to the rule, but it seems like over the past few years you’ve bucked that trend. How did that transition happen?
“So, I’m a big believer in talent is talent. It comes in all shapes, sizes, looks, feels, everything. I think sometimes there’s been a bad rap of like take this as the thing that’s most successful, so that’s what we’re going to give.
I think that’s happen here in the past. People can say whatever about WWE and look, is there a particular style of athlete [we look for]? Sure, it’s like that in anything.
If you’re shown steak all of the time, it’s no surprise that you’re going to eat steak. So when everybody coming to you with the same look and feel, a certain pattern begins to develop because that’s what being put in front of you and that’s what you have to select from.
My selection process is different. Yes, I understand what Vince likes and what Vince sees in an ideal archetype performer, but I also know him well enough to know that he likes a lot of different archetypes, so I’m not going to give him one; I’m going to give him a little bit of everything.
He’s going to see a Bray Wyatt and go (Vince voice) ‘That’s great!’ He’s going to see a Braun Strowman and go ‘Ah yeah, that’s my wheelhouse right there. I love that.’ He’s going to see Finn Balor and hear the girls going nuts and then see the paint and go ‘Geez look at that, I love that!’ That’s something that I don’t think would have been put in front of him eight years ago.
I sometimes wonder if Bray Wyatt would have been put in front of him 10 years ago. I don’t know that he would of. That doesn’t mean that Vince wouldn’t have loved him back then.
I want there to be so much diversity on every level. I want it to be international diversity. I want there to be something for everybody within WWE so you can gravitate towards characters that you can relate to. That’s still a work in progress.
It’s a work in progress when you look at the Performance Center and you look at the talent there and see that 40 percent of the talent is international now, there’s 17 countries represented. A quarter of the talent there is women. The diversity level is at an all-time high and that’s on purpose. We’ve done that for desired effect.
Is it showing right now on the main roster? Nah, not necessarily because it’s going to take a little bit of time to percolate up, but it’s there.
I want that diversity. When you talk about the women, I want there to be a Sasha Banks; the smaller, run her mouth, cocky, arrogant, little athlete. I want there to be a bigger, dominant athlete like a Charlotte. I want there to be a Nia Jax that brings a whole different danger component. I want there to be a Bayley that is this naïve, fan-friendly, little girl centric character that everybody loves.
Then you still want there to be the Bellas, who are like the Kardashians of the women’s division. You want that variety.
It’s the same with the guys. I want there to be a Cena, I want there to be a Randy Orton. But I also want there to be a Bray Wyatt. I want there to be a Braun Strowman. I want there to be a Finn Balor. I want there to be a Samoa Joe or a Kevin Owens. Big Cass and then a little guy like Enzo that can run his mouth nonstop.
I want that diversity.”
As I looked at the WrestleMania card and noticed all of the former NXT stars, I thought about how much the roster has changed over the last year. There have been so many guys and girls that have gotten the call-up to the main roster, how challenging has it been to deal with such a major transition to NXT?
“So that’s been the most challenging thing for me in the last year. When we had the draft, 16 talents got called up. I started over with the women’s division. Thank God I kept Asuka because she’s been the anchor. My male division was pretty much stripped down. I lost a lot of it.
Behind the scenes, the same thing happened. My executive producer that works with me on the show got called up. I got a new one; he made it two weeks before he got called up.
I lost my edit team that helped me get the feel and the look of the brand because they got called up. I was thrilled for them. They were so good that the office said, ‘Look we’re expanding, we’re going to do 205, we’re going to do this, we’re going to do that. We need these people.’
I’m very hands on with the writing of NXT and the team that was writing NXT with me got called up. When we split the brands, we needed a different writing team and they got called up.
So I started over with this whole new team and they needed to get their feet on the ground. It was really a brand new start over point for us. That’s challenging, but that’s also to me part of the strength of NXT. It’ll change, but it’ll be fresh and it’ll be different than it was a year ago. I’m not saying it’s always going to be better, but it’ll be different.
I just got a whole new behind the scenes team and it’s taken me since SummerSlam to get them, but I just got them and I’m really excited about it. I feel like for the first time since the draft, NXT is back in business and we’re going to rock and roll.
I’m looking forward to NXT constantly keeping us on our toes and the demand for more and more on the main roster, the demand for more and more shows, whether that is localized content in the UK, or the cruiserweight division or the women’s tournament that we’ll have coming up sometime this year.
All of those things are exciting opportunities and make NXT an exciting opportunity.”
Can you describe what it feels like to see a talent that has had success in NXT, but struggles to find their footing on the main roster?
“It’s hard for me. It’s hard for them. It’s a difficult situation. I say this to talent all of the time, careers are marathons, they are not sprints.
Even though we say it’s a third brand, it really is and you might never make it out of NXT and you’ll do really well in your career, but if you do get the chance to go to Raw or SmackDown, it’s like starting over. You’re starting over with new management and new everything. The job is the same, but you’re starting over and you have to re-earn your stripes. It’s a slightly different product.
It used to be that way in the territory days. You might be over in one territory and take the gamble to go to another territory and sometimes it works and sometimes it doesn’t.
It can be frustrating for them. They ask a lot of questions and we try to give them as much guidance as we can.
The other thing though that everybody has to remember is that in today’s world if you’re not “The Guy or The Girl” at the very top, the number one draw, you can still be a talent on Raw or SmackDown and working all of the time and be doing very, very well for yourself.
Do you always want more? Yes. Will that come over time? Maybe.
You reinvent yourself, you work hard. You continue to do the things you’re doing.
Back to the career being a marathon and not a sprint; when you’re a few years in, being on Raw or SmackDown and you’ve only been in the business for four years or whatever, it’s not a bad place to be.
If two years down the line you get that ride up to a much higher level, it’s a pretty good run.”