Super Bowl commercials get almost as much attention as the football game that is being played and this Budweiser ad deserves our undivided attention.
Budweiser’s pitch for the ad is very simple: “This is the story of our founder’s ambitious journey to America in pursuit of his dream: to brew the King of Beers.”
The ad follows Budweiser founder Adolphus Busch on his journey from Germany to New Orleans, where he was met with intense discrimination and not welcomed. Busch then took a boat up the Mississippi to St. Louis, and met his eventual business partner, Eberhard Anheuser.
The look on Busch’s face when Anheuser kindly offers to buy him a beer at the end of the commercial will make you cry and remind you that the American dream is real.