WELLINGTON, New Zealand — Several hundred cyclists turned out Tuesday for an early morning ride with Lance Armstrong, who is in New Zealand to film a commercial for a local brewery.
Armstrong issued an invitation by social media to join him cycling around Auckland’s waterfront and a crowd estimated at up to 1,000 turned out.
Armstrong was stripped of his seven Tour de France titles and banned for life from cycling in 2013 after admitting he used performance-enhancing drugs throughout his career.
Armstrong told the New Zealand Herald newspaper that he was glad to know he still has some support.
New Zealand’s Lion Breweries has confirmed it brought the 45-year-old Texan to New Zealand. In an internal staff email, the brewer said “we are using Lance to tell a cautionary tale called `The Consequence’, which depicts how much you stand to lose when you pursue success at all costs.”
“We wanted to highlight that actions have consequences and we couldn’t think of anyone better to demonstrate that than Lance,” the email said.
Armstrong arrived in Auckland on Sunday from Houston, telling reporters he is in New Zealand on business but has bought his bike and golf clubs.
He took part in a ride later that day with a small group including New Zealand Ironman triathlon champion Cameron Brown.