How Riley Curry helped Under Armour land her dad

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Riley Curry is an adorable mastermind.  If there’s any doubt, take a look at this.

ESPN’s Ethan Sherwood wrote a long feature on how Nike lost Steph Curry to Under Armour, adding tidbits like Nike mispronounced Steph’s name and kept Kevin Durant on a slide. The sign that the Under Armour folks did their research in prep for their meeting?  Utilizing and connecting with Riley Curry, who ended up being the defining factor in her dad’s endorsement decision.

“My favorite story is Riley,” Steph says. It’s a few weeks before a final decision on the shoe contract must be made. At his agent Jeff Austin’s house in Hermosa Beach, California, Curry surveys the array of shoes before him. He asks his baby daughter, “Riley, which one do you like?”

At this point, Riley is little over 1 year old. She is presented with a Nike sneaker, an Adidas sneaker and an Under Armour sneaker. She picks up “shoe one,” a Nike. “Threw it over her shoulder,” Curry says. “She picked up shoe two, threw it over her shoulder. She picked up the third shoe, walked over and handed it to me.” It was the Under Armour Anatomix Spawn. “So I knew right then,” Curry says, smiling.