Pepsi Center cup holders taped over because of NCAA sponsorship deal


Earlier, we told you that Florida’s women’s team had to change their drink bottles because of NCAA sponsorships. They also won’t let any unapproved cups enter the arena, for fear that a tiny soda can might inadvertently help an opposing company gain free advertising.

Well, in case you were worried the restrictions stopped on the court, don’t worry — the fans are affected, too.

This is the logo on the cup holders in the Pepsi Center in Denver:


This is how it looks for NCAA tournament games:

Yep, they had to tape over half the logo because of a partnership deal with Coke. No words on if they had to change the name of the arena for the weekend.