Introducing Boys & Girls Club kids to the technology behind sports


Kids all across the country dream of being professional football players, NASCAR drivers, ice hockey stars, and every sport in between. However, according to the NCAA, of the nearly 8 million students currently participating in high school athletics in the United States, less than 6 percent of them will compete at NCAA schools. And of that group, only a fraction will realize their goal of becoming a professional athlete. NBC Sports Champions, the pro-social initiative of NBC Sports, and Comcast have teamed up to harness that passion for sports and expose kids to a different side of the sports they love – and get them thinking about new potential career paths, like becoming an engineer, a camera operator, or a digital artist in the world of sports.

Many students don’t know all of the science and technology that goes into broadcasting their favorite sports. That’s why NBC Sports Champions and Comcast provided more than 150 young people from 15 Boys & Girls Clubs across the country with behind-the-scenes technology experiences and all-access passes to some of America’s biggest sporting events of 2015, including Sunday Night Football, the number one show in primetime TV for four straight seasons; Football Night in America, the most-watched weekly studio show in sports; the NASCAR XFINITY Series; the Stanley Cup Final; and even Super Bowl XLIX. At each event, the kids met with NBC Sports employees – from producers and directors to engineers to the folks who run the Sunday Night Football bus – to learn what it takes to broadcast a world-class sports event to millions of people.

Comcast has supported Boys & Girls Clubs of America for more than a decade and most recently sponsored My.Future, a cutting-edge technology curriculum designed to give Club kids hands-on experiences, such as recording and editing their own music and videos, robotics, coding and game design skills. These sports experiences were a natural extension of the program into the world of sports and broadcasting. Watch this video to learn more about these incredible experiences for Boys & Girls Club members and look out for even more exciting sports technology experiences in 2016.