Dana White couldn’t put Holly Holm-Ronda Rousey rematch at risk

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Just over a month after Holly Holm shocked the world by knocking out Ronda Rousey at UFC 193, Holm’s manager Lenny Fresquez told the Los Angeles Times that he’d like Holly to defend her bantamweight title against Miesha Tate while Rousey recovered from her long list of injuries suffered at the hands and feet of Holm.

It only took 36 hours for UFC president Dana White to blow up Fresquez’s fantasy. White told the L.A. Times that Rousey is up next for Holm. The UFC is targeting July 9th for the fight in the new Las Vegas arena.

Despite Fresquez’s wishes to keep Holm away from an eight month layoff, it’s easy to see why White wouldn’t dare risk a loss by Holm before her rematch against Rousey.

UFC 193 was the second largest pay-per-view event in the history of the company with over one million buys. Holm-Rousey II as the main event of UFC 200 would have a great chance of surpassing the record mark of 1.6 million buys set by UFC 100.

There’s just simply no reason for White to put Holm against a formidable opponent in (17-5) Tate. Even though Miesha is perhaps best known for tapping out to Ronda at UFC 168, she’s in the upper tier of fighters in the bantamweight division and Holm’s performances before KO’ing Rousey were lackluster to say the least.

In February, Holm made her UFC debut and defeated (5-4) Raquel Pennington by split decision. Holm showed improvement from her horrendous debut in July when she defeated 38-year old Marion Reneau, but it was nothing compared to the comfort level she showed in the octagon against Rousey.

White is smart enough of a business man to understand that a rematch between Holm and Rousey has appeal that goes beyond just the bubble of sports. Ronda Rousey is his biggest star (shhhh…. don’t tell Conor McGregor) and her comeback story is going to grab the attention of people who normally don’t feel the need to order a UFC PPV, which is exactly the sweet spot any promoter wants to reach.

Even though Rousey recently told ESPN the Magazine that she is facing a long recovery after her loss to Holm, it’s in the best interest of White to preserve what could be the biggest fight in UFC history.

Twitter: @ScottDargis